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Instagram Micro Influencers : What makes them so popular ?

Heroleads_Instagram Micro Influencer Trends


Do you know over 80% of Instagram influencers are Micro Influencers? Surprised, aren’t you? A study conducted by SocialBakers, a global social media company, revealed these stats and marked a stamp on the power of micro-influencers.


There is no questioning about the popularity of Influencer marketing. This concept has turned out to be the most profitable investment for business owners looking to grab their consumers’ attention!


Especially, Thai consumers tend to trust on any brand more if it is promoted by some Influencer, especially a micro influencer. According to research conducted by Mahidol University Bangkok, over 75% of consumers buy products after reading the reviews from influencers.


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Now, before we disclose why Micro Influencers are smashing the Instagram game, let us explain the difference between Micro and Macro influencers.


  • Macro Influencers: Influencers with a larger number of followers on any social media channels are termed as Macro Influencers. Usually, their following is at least over 100,000.

  • Micro Influencers: These are the influencers with a limited reach and the followers ranging from 5,000 to 100,000.

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In most simple words, influencers, in general, are people who have the capability to influence others ! and what better way to influence people than social media, especially Instagram!


Why MICRO is the new MACRO on Instagram?


  • Small Yet Highly-Loyal Audience: The engagement for micro influencers is almost 7 times higher than macro influencers on Instagram!

The key reason is that consumers don’t trust the big brands & celebrities blindly anymore. They want a proof of the concept from someone relatable & trusted, someone they can interact with easily.


  • Meet Your Niche Audience: As a marketer, connecting with micro influencers offers you the superpower to target the right audience for your product.

Instagram micro influencers have followers from a certain niche segment and these are the people with a genuine interest in a specific product.


Therefore, you just have to identify the right Micro influencer with your target audience as followers and wait for the magic to happen!


  • Budget Matters Big Time: The advantages may be plenty, but the first question any marketer will ask is How much money do I have to spend?

And that’s the best part! The investment in micro influencers is much lower than celebrities and macro influencers. That means you can save the cost and enjoy better ROI too!


Also, you can work with multiple micro influencers at the same time to ensure higher returns.  


Now, we can certainly go on and on about the endless benefits of Instagram micro influencers but let’s move on to the next steps. How to approach them? How to hire the right Micro Influencer for your brand?


Well, Heroleads is here to answer these and many more questions you might have. We have a huge list of micro-influencers with us, which gives you the freedom to pick the best one!


So connect with us today and ask us anything and our experts will find a solution to all our doubts!

Whether you are a brand or a talent who is looking to become an influencer, we help you.


Heroleads is a data-driven performance marketing agency dedicated to empower your online marketing strategy using "state-of-the-art" technology and a professional team.