leveraging every step of your digital journey

    • Thrive on our expertise in data and technology, analytics and strategy, and measurement and experience to identify the perfect media approach - tailored to your unique needs.
    • Increase ROI and align investment towards KPIs by optimizing ad spend for paid search and paid social through our proprietary technologies.

We are among the most advanced buyers of search and display media. From social media to native advertising, we approach media planning and buying with the intent to convert consumer intentions into revenue. Whether you're looking to inspire your customers, make them engage with your brand or convert them to sales, our approach is uniquely focused on activating your data. Our optimization experts are certified in services across Google, Facebook, Instagram, YouTube, Taboola and other media suppliers.


Planning & Buying

It all starts with data. We begin by gathering actionable customer segments built using CRM data and supplemented with our own data sets. Next, we plan and purchase media across search, display, and paid social using digital marketing and advanced programmatic tools. Results are then used in real-time to optimize against advanced ROI models. From this point onwards, you'll already be making more informed decisions and receiving a higher return on investment!

Media Strategy & Analytics

The goal is to determine the right media approach for your business that turns the right prospects into customers. This requires a complex mix of data, technology, analytics, strategy, measurement and experience. When done properly, your business can benefit from astounding acquisition rates of your target customers.

We start by asking questions such as: who are your customers and what do their media habits look like? Once segmented based on behavior and value potential, we craft a unique media plan for each type of customer.

Our methodology is designed to create the ideal tactical mix of media and channels to make targeted customer segments pull the trigger. Through measuring continually, we optimize continually, and become continually more efficient and effective.

Google Adwords - Paid Search

Search is one of the most customizable, measurable and adaptable marketing mediums available today. The potential to match messaging with what customers are searching for on-the-fly is incredibly powerful. Our expertise lets us extract the most value out of these paid search strategies and hit ambitious marketing objectives.

We use our proprietary technologies to make smarter decisions for your ad spend. By now, you understand that we take a data-driven approach and optimising continually. We heavily emphasise keyword quality, over quantity. This approach lets us constantly ROI and align investment toward KPIs.

Google AdWords

Display Advertising

The potential to use display media to deliver tailored messages to your audience at the right moments is huge. When done right, it can drive instant responses and effective engagement.
 
We are experts in conceptualizing, creating, planning, and serving targeted display media across web, video, mobile and social media. With data and analytics in our DNA, we are able to measure and optimize this process into fine detail. Typically, we can expect to see a 20-30% increase in client performance from display ads alone!
 
Display

Paid Social

The paid social landscape is changing quickly, but can deliver unparalleled results when done right.

Using our data-driven methodology combined with strong platform partnerships, we excel at driving customer-centric paid social advertising across platforms (Facebook, Google, Instagram, YouTube, Twitter, Line etc.). We leverage paid social channels to deliver a unique blend of high impact formats on desktop and mobile, for both broad and narrow targeting. In other words, we use this advertising format to reach your customer at the digital moments that matter.

With a full-service social advertising capability, we work with you at every step of the way, straight through to measuring results.

Content Discovery

Amplify your reach! Have you ever read or scrolled through a blog post or news article, and at the bottom were "Recommended Posts" or "Suggested Content"? Content discovery platforms give advertisers the opportunity to fill these inventory slots with their own content. We use an algorithm to match your content pieces with relevant posts on other sites and blogs that your target audience enjoys, giving you real estate at the bottom of these relevant pages.


Gun : Patchara Chinnawong

Online Marketing Consultant


M : +66 02 106 8448

E : thailand@heroleads.com

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